The 66
Founded by Eden Arts, The 66 is a movement focused on showcasing and supporting cultural and technological activities in northern England.
See it live
Eden Arts noticed that many young people were leaving the area due to a lack of opportunities, so they raised the flag to support existing initiatives and encourage the development of a more vibrant, youth-friendly community.
The goal for The 66’s website was to raise awareness and educate users about the four pillars—culture, environment, balance, and community—that are crucial for the region’s growth and to inspire young people to stay and contribute to their community.
To achieve this, we designed a modern, visually appealing website that resonates with young people. The site features striking imagery and a cohesive, energetic identity, making it both informative and enjoyable to explore.
The 66’s website successfully highlights the region’s cultural richness, technological progress, environmental sustainability, and strong community spirit, making it a dynamic hub for celebrating and promoting the unique identity of the #66 region.
